Grace Vinton
When developing public relations plans in the era of
Covid-19 and beyond, healthcare and healthcare technology
organizations need to take an empathetic approach
to sharing their solutions with the world. In the past, one
could lump a group of people into a targeted audience
and plan communications tactics based on this group
of people. However, current empathetic public relations
best practices focus on personal (or individual) public
relations strategies and tactics. Social media, text, and
email has made it easier than ever to address your audience
one-on-one. Once an organization has determined
how to best communicate with their audience in a personalized
format, it is imperative that any and all content
shows care for the difficult position that the customer
or consumer is currently in.